Walmart will stop the sale of "All Lives Matter'' merchandise on its website, noting that it is putting its emphasis on Black people and other people of color whose lives are being "impacted by ongoing racial injustice.''
The nation's largest retailer is removing the items which are sold by third-party sellers "indefinitely,'' after hearing from some employees and customers who were concerned about the meaning behind the merchandise.
"We fundamentally believe all lives do matter and every individual deserves respect,'' Walmart said in a statement. "However, as we listened, we came to understand that the way some, but not all, people are using the phrase 'All Lives Matter' in the current environment intentionally minimized the focus on the painful reality of racial inequity."
Walmart's move is the latest in a series of actions taken by companies, entertainers, sports leagues and lawmakers as the nation grapples with systemic racism in the wake of the deaths of George Floyd, Breonna Taylor, and other African American men and women killed by police.
Last week, Walmart said it would no longer display the Mississippi state flag which features a Confederate emblem, in its stores. Mississippi's state legislature voted this past weekend to remove that symbol.
Walmart will continue to allow the sale of other "Lives Matter'' merchandise, but with increased scrutiny to make sure those items comply with its rules and conditions.
Follow Charisse Jones on Twitter @charissejones